Moa—branding for a 
Auckland based cafe

Moa / Art Direction / Branding / 2019

Moa is a reopened Cafe based in Auckland. The mission of the founders is
to encourage people to reflect on current issues.

For this reason, the main idea was to create a strong and bold visual language
to address critical topics. I have applied to Moa this concept, making timeless
its visual identity, focusing on the attentive choice of  intense colours and
typography, that could fit with the idea of socio-criticism.

Project Goals
1. Draw attention to human-caused extinction of the species
2. Combine Coffee culture with socio-critical topics
3. Become a established brand in the New Zealand market
4. Create a loyal customer base
5. Making a vibrant brand for coffee lovers

Moa—branding for a
Auckland based cafe

Moa / Freelance Designer / Identity / 2019

Moa is a reopened Cafe based in Auckland. The mission of the founders is
to encourage people to reflect on current issues.

For this reason, the main idea was to create a strong and bold visual language
to address critical topics. I have applied to Moa this concept, making timeless
its visual identity, focusing on the attentive choice of  intense colours and
typography, that could fit with the idea of socio-criticism.

Project Goals
1. Draw attention to human-caused extinction of the species
2. Combine Coffee culture with socio-critical topics
3. Become a established brand in the New Zealand market
4. Create a loyal customer base
5. Making a vibrant brand for coffee lovers

Moa—branding for a
Auckland based cafe

Moa / Freelance Designer / Identity / 2019

Moa is a reopened Cafe based in Auckland. The mission of the founders is
to encourage people to reflect on current issues.

For this reason, the main idea was to create a strong and bold visual language
to address critical topics. I have applied to Moa this concept, making timeless
its visual identity, focusing on the attentive choice of  intense colours and
typography, that could fit with the idea of socio-criticism.

Project Goals
1. Draw attention to human-caused extinction of the species
2. Combine Coffee culture with socio-critical topics
3. Become a established brand in the New Zealand market
4. Create a loyal customer base
5. Making a vibrant brand for coffee lovers

Moa—branding
for a Auckland
based cafe

Moa / Freelance Designer / Identity / 2019

Moa is a reopened Cafe based in Auckland. The mission of the
founders is to encourage people to reflect on current issues.

For this reason, the main idea was to create a strong and bold
visual language to address critical topics. I have applied to Moa
this concept, making timeless its visual identity, focusing on the
attentive choice of  intense colours and typography, that could
fit with the idea of socio-criticism.

Project Goals
1. Draw attention to human-caused extinction of the species
2. Combine Coffee culture with socio-critical topics
3. Become a established brand in the New Zealand market
4. Create a loyal customer base
5. Making a vibrant brand for coffee lovers

Moa—branding

for a Auckland

based cafe

Freelance Designer / Identity / 2019

Moa is a reopened Cafe based in Auckland. The mission of the founders is to encourage people to reflect on current issues.

For this reason, the main idea was to create a strong and bold visual language to address critical topics. I have applied to Moa this concept, making timeless its visual identity, focusing on the attentive choice of  intense colours and typography, that could fit with the idea of socio-criticism.

Project Goals
1. Draw attention to human-caused extinction of the species
2. Combine Coffee culture with socio-critical topics
3. Become a established brand in the New Zealand market
4. Create a loyal customer base
5. Making a vibrant brand for coffee lovers