Beep—branding for a outdoor clothing company

Beep / Art Direction / Identity / 2019

Beep is offering nicely designed hiking gear wearable for any
weather conditions. There are already a lot of outdoor and
hiking brands existing, catching the consumers attention
is challenging in a crowded environment.

My solution for the branding was an approachable identity and
playful brand voice to evoke the understated beauty of the
various products.

Project Goals
1. Spread the love for nature
2. Build a progressive brand
3. Differentiate from competitors through authenticity
4. Create a emotional bond with the brand

Beep—branding for a
outdoor clothing company

Beep / Art Direction / Identity / 2019

Beep is offering nicely designed hiking gear wearable for any
weather conditions. There are already a lot of outdoor and
hiking brands existing, catching the consumers attention
is challenging in a crowded environment.

My solution for the branding was an approachable identity and
playful brand voice to evoke the understated beauty of the
various products.

Project Goals
1. Spread the love for nature
2. Build a progressive brand
3. Differentiate from competitors through authenticity
4. Create a emotional bond with the brand

Beep—branding for

a outdoor clothing

company.

Beep / Art Direction / Identity / 2019

Beep is offering nicely designed hiking gear wearable for any
weather conditions. There are already a lot of outdoor and
hiking brands existing, catching the consumers attention
is challenging in a crowded environment.

My solution for the branding was an approachable identity and
playful brand voice to evoke the understated beauty of the
various products.

Project Goals
1. Spread the love for nature
2. Build a progressive brand
3. Differentiate from competitors through authenticity
4. Create a emotional bond with the brand

Beep—

branding for

a outdoor

clothing

company

Beep / Art Direction / Identity / 2019

Beep is offering nicely designed hiking gear wearable for any
weather conditions. There are already a lot of outdoor and
hiking brands existing, catching the consumers attention
is challenging in a crowded environment.

My solution for the branding was an approachable identity and
playful brand voice to evoke the understated beauty of the
various products.

Project Goals
1. Spread the love for nature
2. Build a progressive brand
3. Differentiate from competitors through authenticity
4. Create a emotional bond with the brand

Beep—branding

for a outdoor

clothing company

Beep / Art Directioin / Identity / 2019

Beep is offering nicely designed hiking gear wearable for any weather conditions. There are already a lot of outdoor and hiking brands existing, catching the consumers attention is challenging in a crowded environment.

My solution for the branding was an approachable
identity and playful brand voice to evoke the understated beauty of the various products.

Project Goals
1. Spread the love for nature
2. Build a progressive brand
3. Differentiate from competitors through authenticity
4. Create a emotional bond with the brand